About Us
Experts in injury, illness, death, and other conversation killers.
Experts in injury, illness, death, and other conversation killers.
Established in 1999 as a provider of simple life insurance products, Insuranceline is one of Australia’s longest-standing providers of Direct Life Insurance policies.
In 2008, TAL purchased Insuranceline and today, Insuranceline insures over 234,000 customers1 and their families.
At Insuranceline, we don’t tip-toe around touchy topics like death, serious injury and funerals. We’re about making these hard conversations a little easier so Australians can be more prepared for it down the line. We’re specialists at it, and in the last financial year, Insuranceline paid $91.8 million in claims to 6,094 customers and their loved ones during life’s most challenging times2.
It may be a bit awkward to talk about, but with Insuranceline Life Insurance, Income Protection Insurance or Funeral Insurance, we’ll be there to help share the load.
Insuranceline is backed by TAL, one of Australia’s leading life insurers in Australia3.
For over 150 years, TAL has been protecting people, not things, to help you look after what matters most. Together with their partners they protect more than 5 million customers4 and their families.
Last financial year, TAL paid $4.2 billion in claims to 50,128 customers. Helping more Australians to keep living the life they love after an illness or injury.5
We’re honoured to be recognised by our customers and peers, year after year.
Learn more about Our Awards.
Our Life Insurance policies are issued by TAL, who played a key role in creating the Life Insurance Code of Practice.
Life Insurance Code of PracticePlease select an option below.
Talking about serious illness, injury, funeral or death can be hard to deal with. It's just so heavy.
Luckily, at Insuranceline, we're experts in all of it. And we’re here to help you be more prepared for it. To have the heavy conversations now so that you’re protected if things get really heavy somewhere down the line.
We’re always looking for great people to join our Insuranceline team. You can also find all sorts of exciting career opportunities with our parent company, the leading life insurance specialist, TAL. See all jobs available across TAL.
Search and Apply^The '$100 off first year discount' is available to new customers who take out a quote and purchase a new Insuranceline Life Insurance, Income Protection or Funeral Insurance policy between 28 August 2025 and 25 February 2026. The $100 is spread evenly across the first year's premium payments; full benefit requires maintaining the policy for 12 months unless premiums are paid annually. If the policy is cancelled or payment frequency changes during the first year, any unallocated portion of the discount will not be honoured. This discount applies only once per policy and does not continue after the first year. TAL as issuer of the policy reserves the right to change or withdraw this offer for future customers at any time without prior notice.
1 Based on customer covers in force across all Insuranceline Life Insurance, Income Protection and Funeral Insurance products, as at 31 March 2024.
2 Claims paid figures relate to all Insuranceline Life Insurance, Income Protection and Funeral Insurance between 1 April 2023 and 31 March 2024. All claims are assessed against the applicable Product Disclosure Statement and are administered and settled by the insurer, TAL Life Limited.
3 Based on customer covers in force across Group, Retail and Direct and there may be duplicate lives insured.
4 Based on Inforce premiums for risk only life insurance policies, NMG Consulting (2023).
5 Claims statistics based on total claims paid under TAL Life Limited and TAL Life Insurance Services Limited insurance products (including Funeral Insurance) between 1 April 2023 and 31 March 2024.
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Any financial product advice is general in nature only and does not take into account any person’s objectives, financial situation or needs. Before acting on it, the appropriateness of the advice for any person should be considered, having regard to those factors. Persons deciding whether to acquire or continue to hold life insurance issued by Insuranceline should consider the relevant Product Disclosure Statement (PDS). The Target Market Determination (TMD) for the product (where applicable) is also available.
Promoted by Insuranceline, a trading name of TAL Direct Pty Limited (of Level 16, 363 George Street, Sydney NSW 2000) ABN 39 084 666 017 AFSL 243260. TAL Life Limited ABN 70 050 109 450 AFSL 237848 issues the life insurance benefits. Hallmark General Insurance Company Ltd ABN 82 008 477 647 AFSL 243478 issues the Involuntary Unemployment Cover.
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