Established in 1999 as a provider of simple life insurance products, Insuranceline is one of Australia’s longest-standing providers of Direct Life Insurance policies.

In 2008, TAL purchased Insuranceline and today, Insuranceline insures over 234,000 customers¹ and their families.

At Insuranceline, we don’t tip-toe around touchy topics like death, serious injury and funerals. We’re about making these hard conversations a little easier so Australians can be more prepared for it down the line. We’re specialists at it, and in the last financial year, Insuranceline paid $91.8 million in claims to 6,094 customers and their loved ones during life’s most challenging times².

It may be a bit awkward to talk about, but with Insuranceline Life Insurance, Income Protection Insurance or Funeral Insurance, we’ll be there to help share the load.

Insuranceline is backed by TAL, one of Australia’s leading life insurers in Australia³.

For over 150 years, TAL has been protecting people, not things, to help you look after what matters most. Together with their partners they protect more than 5 million customers⁴ and their families.

Last financial year, TAL paid $4.2 billion in claims to 50,128 customers. Helping more Australians to keep living the life they love after an illness or injury.⁵

We’re honoured to be recognised by our customers and peers, year after year. 

Learn more about Our Awards.